For a limited time only, Louis Vuitton Moët Hennessy opened a champagne club in Amsterdam, taking over the breakfast club in collaboration with UPR.
Vi. created the campaign’s online platform, presenting the concept, launch date, background info and an Instagram feed.
Vi. designed the user experience and combined the iconic graphic elements and colors of the LVMH brand with the existing identity of the breakfast club.
The combined efforts resulted in a successful online & offline takeover experience across all platforms and channels. It generated a high-end, streamlined conversion and awareness for the champagne club, hosted at the breakfast club using the powerful LVMH DNA.