As we would design for an organization with a rich history and varied client demographics, we kept the following primary objectives in mind:
- Recognizable: for young as well as older clients
- Simple: less is more
- Digital: friendly across all mediums and devices.
Because Smit & de Wolf has been around for more than 40 years, the company has a wide range of clients. Both old and new (young) customers.
Redefined Brand Identity
Besides a modernized visual appearance, the tone of voice from Smit en de Wolf has also been upgraded to today’s standards. By facilitating hands-on branding workshops together with the board members, a new brand manifest and brand purpose were defined, leading to a clear proposition guidebook.
When designing the logo it was important to renew and rejuvenate the logo, without losing its recognisability.
A lot of items have been designed, such as business cards, folders, and mailing paper. The style of these elements corresponds to the overall new look & feel of Smit & de Wolf.
In today’s digital strategy, web architecture and user flow play a key role in ranking higher and being more visible than an organization’s competitor This is why a lot of focus has been put on optimizing the underlying structure and the visible copy on Smit & de Wolf’s website.
This resulted in an intuitive navigation experience and a top ranking in Google search. From now on, both existing clients and future customers can use the website to get consulting on legal and financial topics, resulting in a personal touch and trusted relation both in real life and online.
1 min 30
Average time on website
Pages per session