A playful app to generate targeted leads

For the Royal Canin campaign led by the storytelling agency Lemon Scented Tea, Vi. has been asked to create a digital campaign-survey-tool for offline and online purposes.


Royal Canin


  • UX Design
  • UI Design
  • Sound Design
  • Development


  • Victor Eekhof
  • Vidar Daniels
Royal Canin


To get the best quality of sound we invited bunch of cute dogs and cats to our studio in Amsterdam. Replicating and recording daily scenarios that would trigger that specific type of “Woof”, “Meow” and “Roar”.

Primary and exclusive about the tool were the dozens of unique pet sounds of dogs, cats, puppies and kittens. Each sound with unique personality and characteristics of the pet’s mood.


We coded and tested the service, resulting in an effective tool which has been very well perceived by the target audiences of Royal Canin.

Of course, none of the pets have been harmed during the production.