An important part of this transformation is defining the new brand and its brand story across all communication channels. Vi.Amsterdam has elevated the digital experience of the corporate website, which is the starting point for the overall content and communication plan.
Recharge is a brand with passion and scalibilty in their DNA. They have an international and diverse team with the shared spirit of treating their colleagues as if they were friends, or better yet: family. This is an important theme recurring throughout the enitire website the company.
To repesent the company’s culture and tone of voice, Vi. created custom 3D characters, illustrations and iconography.