Our approach

We are both creativity-driven and tech-savvy to meet the accelerating demands of consumers. On the other side, we are deeply business-minded to strategically meet company’s goals and challenges. These combined forces make VI.AMSTERDAM a new type of agency better equipped to help companies succeed in the new world.

The way we work

We have defined the following 4 phases in the process of creating and developing an effective and impactful user experience, meeting the client's & stakeholders' objectives:


By assessing the client's requirements we translate their challenges and target audience behavior into a strategic approach of objectives. This creates the foundation for a perfect user journey experience that triggers senses, informs, ultimately leaving a positive sentiment.


  • + Trends & market research
  • + Product, service and brand strategy
  • + Concept ideation & visualization
  • + Facilitated design workshops

User experience

When crafting the visual experience of the platform’s interface, we take many things into account, including: The user's and organization’s needs and goals, ease and simplicity of use, clarity and beauty of execution and the flexibility and scalability of the design across multiple devices.


  • + Interaction design
  • + Visual design
  • + Motion design
  • + Prototyping
  • + User testing


During the development phase, technology is being added to the designs, bringing the product to a fully functional experience. We strive to make our code clean, lean and well documented so that future development won't be a drag.


  • + Front-end development
  • + Back-end development
  • + Software development
  • + Quality assurance
  • + Documentation & guidelines

Data & service management

Launching a service/product doesn’t automatically lead to visits from your target audience. Continuously analyzing the users' behavior and traffic combined with monthly optimizations and improvements will result in maximizing conversion.


  • + Launch strategy & implementation
  • + UX and funnel analytics
  • + Website analytics
  • + Data visualization









Ready for some action?

+31 20 777 00 17