FMO

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Introduction

For the Dutch Development Bank FMO, Vi. has been asked to create an online platform as part of the “doing makes the difference” campaign led by the storytelling agency Lemon Scented Tea.

A key objective was to support the detailed stories and reports regarding the projects with a user experience that would take the viewer on an educational journey.

Balance

To achieve balance and cohesion, Vi. combined unique photography, infographics and motion effects for each individual project, resulting in a rich and linear flow.

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Awareness

As a result, the platform lead to more awareness and thought leadership within the target audience and different stakeholders, putting FMO and its work ethic “doing makes the difference” on the map.

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