felyx is a successful scale-up, offering shared electric scooters as a new and disrupting urban mobility concept. The scooters are a fast, convenient and sustainable way to move through the city.
felyx has approached Vi.Amsterdam to create a new website that fits their plans for national and international expansion. The goal is to tune their online proposition to an A-class and mobile first user experience.
Vi.Amsterdam created a functional (wireframe) journey for felyx, that touches every aspect and functionality of the website. By solidating functionalities and information, Vi.Amsterdam designed a more linear and conversion-driven website.
As part of the overall user experience, Vi.Amsterdam designed illustrations that clearly show the service areas of felyx. The figures perfectly fit their visual identity.