the champagne club

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Recently Louis Vuitton Moët Hennessy opened the champagne club in Amsterdam. the champagne club concept was a takeover of the breakfast club in collaboration with UPR.


Vi. created an online platform in a joint effort with UPR as part of the takeover, primarily to share information via an attractive and representative experience.


Vi. designed the user experience and combined the iconic graphic elements and colors of the LVMH brand with the existing breakfast Club identity.


A successful online & offline takeover experience across all platforms and channels. It generated a high-end, seamless conversion and awareness for the champagne bar, hosted in the breakfast club using the powerful LVMH DNA.

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