30 March 2021

Digital Marketing in 2021

Intro

In this article, we will explore the upcoming marketing trends for 2021, how they influence your industry & how your business can take advantage of the new technologies and innovations emerging in the coming year.

Chatbots & Conversational marketing

AI technology has been the driving force in the shift towards new marketing techniques. Conversational marketing can be applied in numerous ways; through voice assistants, chatbots & conversational advertising. The flexibility, scalability and cost-effectiveness of chatbot technology mean that we can expect to see it continue to grow and become more widely adopted in marketing strategies and advertising approaches. The 24-hour service that chatbot technology provides marketing campaigns increases the scope of possibilities available to businesses. You can learn more about conversational commerce in business through this article

Augmented Reality (AR) & Immersive Technologies

AR & VR technology has been around for decades but has been steadily hindered by hardware capabilities and performance issues, leading to it not being widely adopted or integrated with leading technologies and platforms. This has changed in recent times, with the development of browser-based and lightweight JavaScript API’s, 3D animations and AR/VR can be rendered on any device with a browser (which is almost all devices). This opens the gates for enhanced immersiveness across a range of technologies. From a marketing perspective, this includes interactive adverts, 360 videos, AI-assisted searching methods such as Google Lens and much more. You can learn more about 3D animations and immersive technologies here

Video Marketing

It’s no surprise that video content is the most prolific and efficient way of communicating and marketing! This will not change in the coming year, in fact, that trend will continue significantly. Video content can be used to describe products and services in a more concise, interactive and informative way. This form of marketing is versatile and can reach a large audience, through posts on YouTube, Facebook or Instagram, video content on websites & live broadcasts. Consider getting video content transcripted, so it can be reused in different formats and increase accessibility!

Social messaging apps

Instant messaging on social media platforms has become the norm for online interaction. We have seen a shift in customer service channels towards social messaging platforms as a more accessible and convenient medium of communication between businesses and consumers. T This is only going to polarise in the coming year, as fewer people avail of other channels than social media, it will become the focal point of communication. It’s important for businesses to utilize these channels, as a way for users to communicate with your business, for your business to communicate with its customers & for advertising.

Visual search

People are becoming more accustomed to using voice and visual functionalities in their search engine. Google, Bing & Pinterest are leading the way with these developments. These developments have turned your microphone and phone camera into a search engine. Make sure your brand and products can be visually recognized by search engines, for instance, there are over 600 million visual searches on Pinterest each month. Get ahead of the trend and rank highly on visual search results.

Micro-moments

A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.” Micro-moments have become increasingly common, especially with smartphones. When we want to do something, go somewhere, watch something or buy something, we reflexively turn to first consult our phones for the necessary details. This outlines the importance of mobile-friendly websites, mobile apps, social media platforms & voice and visual searching. Understanding micro-interactions can define how we target advertisements, approach design and create content.

Social media stories

Since Snapchat began its concept of “stories”, it has been widely adopted by all major social media platforms. Its popularity, level of engagement and consistent stream of content, provide invested interests with some real value. Their popularity is going to continue to grow, and there are some key reasons you should be involved:

  • Increased brand awareness
  • Constant engagement with followers
  • Opportunity to reach a younger audience
  • A cost-effective way to increase exposure
  • CTA (call-to-action) event for sharing sites, projects, etc
  • Polling to gain valuable insight
  • Keeps an open line of communication between you and your following
  • Push notifications to followers

Conclusion

Marketing strategies and techniques can take time to come to fruition, that’s why it’s important to act quickly on developing trends. Effective marketing is never a static act, it’s constantly evolving and optimizing. If you want to learn more about web strategies and how they can be applied to your business, check out this article